Getting your business-to-business direct mail past the mailroom and into the hands of a business executive can be a challenge. But you can get your marketing message across using smart strategies that will make your prospects pause, take notice and want to respond.
The best b2b direct mail examples are those that speak directly to your prospect’s pain points and address their specific needs. This helps you to stand out from the competition and encourages your prospect to take action. Rather than pushing your product’s features or droning on about technical jargon, focus on explaining how the product can help them solve their business problems and ease their workflows.
Another great way to grab your prospective client’s attention is by offering free services or a trial of your product. This is what Moo did, and it helped them to drive conversions. You can also entice your prospects to act by celebrating a milestone like Trello did in this email, which includes a call-to-action to view the updated dashboard for themselves.
You can also build trust with your prospects by demonstrating the credibility of your business. This can include professional accreditations, awards, business memberships, customer ratings and testimonials. For example, this letter from fintech company Fundbox showcases their industry accolades and a client’s testimonial all within the same piece of mail.
SITES WE SUPPORT
SOCIAL LINKS