B2B (business-to-business) email marketing is the act of sending emails to businesses for professional purposes. It's common for these types of emails to be more focused on data than design, however some brands are beginning to understand that having a little bit of creativity and personality in their emails is key to engaging their audience. This article will look at some b2b email examples that incorporate both of these aspects to create successful campaigns.
Bouncebacks are a great way to follow up with clients after they've interacted with your product or service. Whether it's to encourage engagement or remind them about an upcomming event, a bounceback email can be effective at driving conversions. This example from Xero follows up with new subscribers to let them know that they can reach out for support. It's a simple and effective email that makes sure that new users have all of the resources they need to be comfortable using their software.
Sharing blog content with your business's audience is a great way to build brand loyalty and generate more leads. In this example from Grammarly, the email starts off with a short list of tips and tricks that are guaranteed to help their audience. Then they provide links to more in-depth content that will address more specific issues and questions that their audience might have.
Providing customers with demos of your products or services is a crucial part of nurturing your client relationships after they've made the purchase. This example from Linkedin is a perfect example of how to make demo requests both informative and engaging for your business's audience.
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